Networking is scary. Networking in the music industry is even more scary!
But it doesn't have to be.
If you avoid these top 3 mistakes musicians make, you'll quickly build a strong network in the music industry and get your music where you want it.
Even if you're just getting started and you're super shy and busy .
Even if, right now, you can't think of anyone who might help get your songs noticed.
Let's get started.
Mistake 1 – Underestimating Your Existing Network
What Many Musicians Do:
Lots of musicians shoot for the moon and hope they land among the stars.
They blast dozens of unsolicited emails to high-profile record labels, publishers, music supervisors and filmmakers.
That's great and I would never discourage anyone from dreaming big and aiming high. On it's own, however, this is a losing strategy.
Unrealistic targets = No response = Loss of Confidence
That's a surefire way to burnout quickly.
In the hyper-competitive world of music, that just won't do.
Whether you're trying to find your 1,000 true fans or attempting to get the attention of music supervisors to license your music on TV, you can't afford to be low on confidence and burn out every 2-3 months.
You simply HAVE to hold the distance. Be intentional and consistent in your networking efforts. You won't make it otherwise.
So what can you do to get started?
How Do You Build A Strong Music Network From The Ground Up?
You get the support you need from the people who already care about you.
Tap into your existing network.
Your friends, your family, they're your best allies!
For some reason, we all tend to underestimate our network but these are the people who actually WANT us to be successful.
Be clear about what you're trying to accomplish in the music industry and tell all your friends about it.
Ask them if they know anyone who might be able to help. Maybe they don't but, chances are, they know someone who knows someone who can help.
For example, in the music licensing world, this could be:
- a nephew who's attending film school
- the friend of a colleague who just created her own production company
- your uncle's cousin who works in advertising
You really don't know who you know until you tell everyone about what you're trying to accomplish.
Tapping into your existing network is a great way to boost your music career and get some positive momentum going for you.
Mistake 2 – Not Spending Enough Time With Potential Customers
What Many Musicians Do:
Focus all their networking efforts on music conferences, where they receive feedback on their music, meet industry professionals and get career advice. All great things.
But keep in mind you'll be one of thousands in attendance trying to catch the attention of the industry professionals on the panels.
That's why it makes sense to also look for events where you won't face as much competition to make a positive impression on your customers.
How Can You Stand Out and Get The Attention of Your Potential Customers?
One easy way to stand out from the crowd when you're networking in the music industry is to become a big fish in a small pond….
Network in places where your competition is scarce and your potential customers are many.
If you're into games, attend gaming conventions.
If you want to score music for film, go to indie film festivals and film school events.